Earlier this month, in an effort to attract more customers to her new restaurant in Guiyang, China, Liu Xiaojun had a noble, yet ill-advised idea to let walk-ins pay whatever they wanted after finishing their meals. While one would hope that the “pay what you want” policy might spark an outpouring of generosity, in reality people are walking garbage cans, and the promotion resulted in a massive, $15,000 loss for the restaurant.
“If our food or service was the problem, then that would be one thing," Xiaojun told Shanghaiist. "But according to customer feedback, our dishes are both filling and tasty. It's just that the payments don't match up with the evaluations."
Liu Xiaojun isn’t wrong. At first glance, her restaurant was a hit, with customers crowding the dining hall. But when it came time to pay, many customers only paid 10% of their bill, and in certain cases, guests left only a single yuan (about 15 cents) for their meals. When the promotional policy had ended, the guests were nowhere to be found, and by 4 p.m. the following Monday, the restaurant hadn’t seen one customer yet that day.
"It makes sense that people like to eat food and not pay much,” Xiaojun ultimately admitted. “I just don't understand why they haven't come back since the promotion ended.”
[via Shanghaiist]
Read the original article on First We Feast. Copyright 2016. Follow First We Feast on Twitter.
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