JOB TITTLE
SOCIAL MEDIA & MARKETING COORDINATOR
REPORTING TO
GENERAL MANAGER
SUMMARY OF OBJECTIVE
As the Social Media & Marketing Coordinator you will ensure a proactive approach to this function ensuring constant activity, creating and maintaining our Web Site & Social Media footprint. You will be required to create and publishing innovative marketing material & coordinate with the Sales Team in securing new business and sales.
MAIN FUNCTION AND RESPONSIBILITIES
- Create a new Web Platform for the Hotel and establish & maintain a Social Media Footprint across all diverse mediums.
- Assist in coordinating all marketing for the company and activities within the Marketing Plan.
- Assist/Stimulate the development of the Marketing Plan for the company in line with company strategy & objectives.
- Co-ordinate marketing campaigns with sales activities.
- With the General Manager manage the company’s marketing budget.
- Creation & publication of all marketing material for marketing plans.
- Maintains a database of contacts, which may be required by the General Manager.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- With the General Manager take responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
- Ensures all outgoing correspondence is agreed, proof read before distribution ensuring material is innovative & of the highest standard.
- Sets up a commercial database according to specific sources, updates and maintains the systems accurately.
- Maintain current contact email database & research potential business.
- Monitor and track results of Email blasts and campaigns. Provide senior management with results.
- Produce and generate customer / associate surveys as required.
- Generate market & publicize invitations for training and appreciation events.
- Coordinate with other marketing agendas, manufacturers, and purchasing department to provide promos/web specials.
- Provide monthly product spotlights on website. Ensure company information is current. (Forms, location listings, contact information, etc.)
- Review and modify product descriptions to ensure effective descriptions, including features and benefits.
- Maintain product groups to allow an easy online ordering experience.
- Ensure up to date pictures are displayed and make sure hyperlinks are current.
- Track and review hits we receive on our website.
- Communicate to senior management what pages customers are exploring. Provide leads and potential targets. Provide sales with add-on sales opportunities.
- Assist in coordinating, setting up various events as needed.
- Any other duties assigned by the Dept. Head as well as Miscellaneous assignments/projects.
EDUCATION COMPETENCIES AND SKILLS
Excellent communication skills
Excellent computer skills including strong design proficiency
Social Media expertise
Personal Attributes:
Creative and Conscientious
Strong detail orientation
Thorough and a Self-Starter
Minimum qualification is BSC/HND
To apply, click here
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