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| The 2012 Fisker Karma was a short-lived venture |
Tesla's former rival in pioneering electric cars, Henrik Fisker, has re-entered the electric car market announcing two new models.
Mr Fisker's previous company, Fisker Automotive, founded in 2007, built luxury cars popular with celebrities until its high profile 2013 bankruptcy.
For his new venture, Mr Fisker has announced both a high-end car as well as an affordable mass-market model.
Carmakers worldwide are increasingly focusing on the electric market.
Reviving his rivalry with Tesla, Mr Fisker promised "a significantly longer battery life and range than any battery currently on the market".
"Both the technology and the market are more mature now than when we first started out as pioneers in the electric vehicle industry, and our new vehicle will be the most innovative and cutting-edge electric car ever created," he said.
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| Mr Fisker is both veteran and newcomer to the market |
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